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A phenomenon in mainstream media of generating terabytes of pointless and absolutely useless data about Taylor Swift and/or her (usually mindless) fans. Dumber and less dignified behavior or comments about anything related to her get, more likely they will gain media attention. Swiftardation might even absorb the journalists who have to write about her for living and even as an adult and more or less serious person, one might come across articles where her greatness and songwriting importance are unironically exaggerated. Also it is not excluded that Taylor Swift is by some misanthropic journalists mentioned everywhere simply to create friction with people who were listening to music before 2005 and are aware that both music and poetry exist for at least 5000 years.
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