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is a brand of roasted and salted [sunflower seeds] produced by ConAgra Foods in the [United States]. The company was founded in 1926 by Armenian-American David Der Hairabedian of Fresno, California. Der Hairabedian first roasted sunflower seeds in his [grocery store] and packaged them in individual servings for a nickel. Eventually, his two sons, Ara and Aram, joined him in marketing the seeds to other retailers.
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