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Anything that is even mildly progressive that the American right doesn't like. Examples: Disney - Had a LGBT background character a few times. Bud Light - Sponsored a trans woman once. Target - Had pride merch in June once again just like every year, but it was only this year that conservatives made a fuss about it. M&Ms - Temporarily changed the design of the green M&M as a marketing stunt in order to distract from their allegations of child slavery.
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