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The term "protect him at all costs" or more commonly "protect this man at all costs" is a way of expressing that someone is a blessing and makes the world a better place in some way. The call for protection emphasizes that a quality is rare enough to need active support in the first place, and valuable enough to make the protection worthwhile. It might refer to something that is thought to be extinct, like manners and virtues that diminished in significance in the society over time. Oftentimes, the rarity is based on the uniqueness of the discussed quality. The quality might be based purely on comedic value. But the term is commonly used to comment wholesome content in social media.
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