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Zero tolerance brand censorship policy on South Korean media. Not even stores without names or with generic names can escape from this policy, as long as they have at least one board with text on it, though, the clerk or the owner or the employee will not be blurred if they're in the topic or in question. Any passerby stores/vendors, without or with names/brands, ads, and items with names/brands are blurred. They will even blur the entire background if the background is full of stores/vendors and/or ads and/or brands, like background blur in video conferences/meetings. An exception is when the topic takes place outside South Korea and will only blur what they visit or news footage with a reporter/journalist on the field, otherwise, the background or a specific street side is blurred if the footages are not from the media
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