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a phrase used to describe the supposed "guru" of entrepreneurship who's made a "significant" contribution to the tech and cosmetic industries. Known for his "innovative and creative ideas," a "Sven Patzer" may make young entrepreneurs feel better about themselves by allowing them to believe that they too could be "successful." However, it's important to note that most of the "innovations" he's known for are just the same old concepts with a different marketing strategy. So, a "Sven Patzer" is really just a fancy term for someone who's good at selling stuff.
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