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The big cheese is most commonly used as someone with a superior status, think of a boss or someone you work for. Some words like “big cheese” would be; head honcho, the man, or more rarely, alpha (male). -when using this term, it can also be used as someone who has a false ego. Ex.) Jeez, richard sure is acting like the big cheese tonight -less commonly, “big cheese” can also be used as someone who is popular.
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