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unprecedented — a word that used to mean a person, event, timing or situation — P.E.T.S. — that had never happened before. Now in the 21st century in the post-Trump Presidential Era it means: P.E.T.S. that happen everyday. In literature this is called “the reversal theme”. Here are a few contemporary examples: “bad” means “good”. Example: Man, that’s a bad car. “Nasty” means “amazing” Example: Man, that bad was nasty! “Unprecedented” means “daily” or “regularly” Example: Donald Trump telling lies is unprecedented. This is one way languages undergo transformation; and, there are many examples of this in American English.
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