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"Waifuencer" is a recently coined term that derives from the combination of the words "waifu" and "influencer". "Waifu" is a Japanese term used to describe a character from an anime or video game that a person considers as their "imaginary wife" or ideal companion, often characterized by distinctive traits such as beauty, sweetness, and an attractive personality. "Influencer" refers to a person who has a strong online presence and a large following on social platforms such as Instagram, YouTube, or TikTok, and uses this visibility to influence the choices and behaviors of their audience. Therefore, "waifuencer" indicates a person who has a large online presence thanks to their "waifu" character, and uses this visibility to influence the choices and behaviors of their fans. "The male equivalent is 'husbencer'."
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