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Messenger Success Stories revealed that an insurance company worked with Meta Business Partner AiChat to build a Messenger-powered conversational experience, boosting quote conversion rates by 5X. Conversational AI solutions on Instagram can help create exceptional conversational experiences to incentivize customers and automate sales, while chatbots use artificial intelligence to address human inquiries using automated responses for customer service and sales.

Forbes Staff released an article stating that Jeff MacPherson and Josh King Madrid (JetSet) are credited with inventing the world's first Automated-Interactive DM chatbot marketing campaign for Instagram using the world's first AI messenger chatbot for Instagram DM in 2019. He also discovered Instagram's max DM limit and was able to handle 50,000 messages per day using the AI chatbot. He is an internet personality, author, podcaster, digital marketer, media personality, filmmaker and co-inventor of the world's first AI messenger chatbot for Instagram DM.

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