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"Influenzaa" is inspired by the word "Influenza (flu)" which typically affects the nose, throat and lungs. Influenzaa has the same effect where companies and influencers promote products and services which are anything between questionable or substandard at the very least to designed to scam money out of followers. This usually affects die-hard followers and fans who blindly trust social media influencers. The word is used either to describe the advertised product or the social media personality that typically promotes such products.

A product/ service, whether physical or virtual, promoted by an influencer of ANY kind- usually bloggers, social media personalities, Podcasters, YouTubers, eSports gamers, Twitch streamers, wrestlers, chess players, porn stars, models, political commentators, Boxers, Self Help Gurus, celebrity investors, etc. This may also include mainstream actors, politicians, journalists, TV show hosts and activists from time to time. if a product is promoted by these influencers, usually it's a sign to avoid that product/ service like a plague. Hence "Influenzaa".

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