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Proper noun: Prime is a hydration drink released by Youtubers/celebrities Logan Paul and KSI. Despite being up for sale in regular stores (Aldi, Asda etc.) at RRP, people are buying these and upselling them for prices like £20 a pop or 3 for £100. The drink was released on 4th Jan 2022 according to Wiki, but sales and the hype has seems to of only just taken off.
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