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Like “reinventing the wheel”, but for techbros. More precisely, it is to spend an incredible amount of money, time and mental effort to finally come to a solution that was actually figured out decades or even centuries ago. Bonus points if you end up making yet another app using the blockchain, so that in order for you to use it, you need to put your SSN on a distributed public ledger so that it can get pwned by Russian hackers.
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