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In 1964, Ed and Margie Imo opened the first Imo’s Pizza parlor at the corner of Thurman and Shaw in South St. Louis. Since Day One, Provel has been on Imo’s Pizza. Coupled with its signature crispy, thin crust and cut into squares, Imo’s Pizza is regarded as the Authentic St. Louis-Style Pizza, aka "The Square Beyond Compare!" Imo's Pizza company headquarters is located in downtown St. Louis, and its pizza parlors are independently owned and operated (franchised). Imo’s Pizza has nearly 100 franchise locations across Missouri, Illinois, and Kansas, and stocks retail items in 13 states as of 2022.
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