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A phrase used to reference or mock the increasing obsession of politicians and activists generally associated with the World Economic Forum to replace meat-eating and cattle farming with "insect protein" from cockroaches, crickets, and other disgusting land-bugs.

Mostly used in 4chan as well as in conservative or anti-New World Order circles, with several conspiracy theories associated as to WHY they would want everyone to eat bugs instead of cows. Some of those theories include...

- "Non-sea bugs are full of chitin in their exoskeleton, which unlike sea-bugs, cannot be removed or cooked away. Chitin is indigestible to human bodies and causes several illnesses including forms of cancer if overconsumed, therefore the elite want their human cattle to eat bugs to make them weak, dull, mentally deficient and sick." - "Humilliation ritual from the Jews in power to make non-Jews eat disgusting cockroaches while Jews continue to enjoy beef because bugs aren't Kosher and therefore Jews would be the only ones exempted from eating bugs. Making them eat bugs would be anti-semitic." - "It's a way of breaking the people's will to make them submit to absolutely anything the elite wants, no matter how disgusting or otherwise unacceptable."

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