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A motivational word used by Marines (usually only 'boots' still use it... 'salts' won't.) It was started by Marines in World War 1 as they came out of the trenches. By the end of the war, when the Germans heard "Ooh-Rah!", they knew the {Marines] were assaulting. Because the Marines were so vicious, the Krauts thought it sounded like "Teufelhunden" (German word meaning the "Devil's Dogs"). This is also why the Marines are called 'Devil Dogs'.
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