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A Onceler was a charater in the Dr Suess epic 'The Lorax'. The Oncler basically kept cutting all the trees down, using the wood for a single purpose then would cut some more trees down until there was nothing left. Sound familiar? Therefore, a onceler is: Someone who thinks the linear economy is ecologically sustainable. Someone who uses single-use plastics. Someone who does not think about how their single-use lifestyle is fucking the planet and everybody and everything on it. Someone who feels inconvenienced by initiatives to save the environment. Someone who is possibly a member of the world's 10 percenters as it is the top 10% of the wealthiest people on the planet who are consuming 90% of the world resources. A onceler is a product of the capitalist society.
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