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Establishment of a "business for good" eco-system whereby two things will occur: (1) sourced materials which are natural and good from Earth, will ultimately naturally biodegrade back to Earth when discarded versus polluting soil and plasticizing our Ocean; and (2) a business model which gives back more to nature than it takes to create from nature. This is also called Regeneration, an eco-system that sees business as a collective force for social and environmental good. Truth story, "Sustainability" as a word has been hijacked by many to check the box; it is ambiguous, challenging to define, and nearly impossible to model. Regeneration is tangible, modelable and measurable.
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