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Gyaru is a subculture in Japanese fashion breaking the norm of beauty standards. In Japan, the beauty standard is to be completely pale with dark hair and a petite body all around. The normality had become so strong that young women and girls who were different had felt as though they stuck out — so, gyaru style became popular! Gyaru style may include a harsh tan, blonde hair / wigs, heavy, bright makeup, lots of jewelry, and revealing or gendered clothing. Gyaru came from the translation from english to Japanese of 'gal'. The style revolves around girliness and femininity, though it is not typically a feminist movement... Just a style!
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