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Not to be confused with "power", influence can be broken down into two dimensions. First we have "direct" influence which is "I tell you to do something. You do the thing I tell you to do." The motivating principle can vary and include Monetary gain (I pay you to do things), status (You respect me or my station and want to please me), allegiance (We are on the same team and/or I have elevated status within a group). Secondly we have "indirect". This happens when a "credible source" posits a "school of thought" or a "framework of conceptualization". As soon as an individual accepts the framework; they are effectively "under the influence" of the source (albeit indirectly) and will then act out the tenets of the framework without needing to be told what to do. This influence can be Benevolent, Malevolent, or Benign.
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