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This is the name given to any designated Coachella Valley Music and Arts Festival love interest. This is typically a person you meet at the festival who you hit things off with in a big way, however a Chella Bella can also be someone who you bring to the festival. This is a person who you hangout with for some or most of the weekend and who you make amazing memories with. Then, when the festival ends you happily part ways taking only your memories with you (unless you fall in love or something, yay!).
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