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(1) A clothing company that does make generally nice clothes when they have no plaid on them. I have been inside Burberry and a lot of it looks like any other upmarket desinger, but all the items with the burberry check scream out CHAV CHAV CHAV!! (2) The signature looks for wannabe chavs. The real chavs, who are unnaware of their chav status, will totally warn off burberry, as 'Burberry's for chavs innit?? not me!! im propa minted!!' the wannabe chavs all have FAKE Burberry visors/caps/scarves/dog coats/shoes etc etc even though they probably know that if they ever try to wear it in public they'll b beaten up.
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