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A genre of writing aimed specifically at the 18-35 male demographic. Often contains depictions of drunken escapades, hedonistic living, and irresponsible sexual adventures. Also conveys a mocking attitude toward social convention, traditional male roles and aspirations of power and authority. Pioneered by internet writers such as Tucker Max, Robert Hamburger(author of Real Ultimate Power: The Official Ninja Book) and George Ouzounian(a.k.a. Maddox). Fratire was first coined in a New York Times article written by reporter Warren St. John called "Dude, Here's my Book".
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