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Sarcastic term used to preemptively describe the ad-hominem attacks of woketards that try to invalidate any objective criticism of themselves or their chosen product by labeling any reasonable valid opinion that nonconforms to or does not actively promote the establishment idpol narrative ("The Message") (and by extension anyone that agrees with that opinion), as racist, sexist, homophobic, xenophobic, etc. Usually done within the context of popular IPs being 'modernized' at the expense of established lore and quality storytelling, which creates strong backlash within the existing fan community, which is then propagandized as 'hate'.
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