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A channel/former block from Cartoon Network that specializes(or at least used to specialize)in showing classic cartoons from the 60s, 70s, 80s, etc. Before the 2014/2015 rebrand, the channel had different blocks, such as Boomeraction and Boomerang Theater. It also used to show WAY more obscure content, like Jabberjaw and Heathcliff. In 2014, it was announced that Boomerang was being rebranded, and later in 2014(2015 in US), the rebrand was sent out, and that rebrand started the downfall of the channel. Although the channel was in decline years before this rebrand, the rebrand itself really made the downfall more apparent. For one, most of the original programming was gone from the channel, such as Yogi Bear, Huckleberry Hound, Atom Ant, Top Cat, and many more. This rebrand also replaced the classic and iconic toy style bumpers with generic, 2010s style bumpers, which many people were not happy about. Although the decline of the channel has slowed during the years after the rebrand, the channel doesn't seem to be getting any major changes in it's schedule or its programming. Most of the time nowadays, it's Tom and Jerry and Looney Tunes, with some Scooby Doo and some other cartoon in between. At 11:00PM is when they actually show classic shows from Cartoon Network and Hanna Barbera, but most people would be asleep by this time, so its kind of weird why they do this. Honestly, it isn't looking good for the channel at the moment, hopefully it gets better soon.
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