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A fight on a fight card that garners significant attention from the general fight community because its back story imbues it with a value that generally overshadows the co-main and main event. This fight is usually slotted away from the co-main and main event slots but does not necessarily mean it is not the co-main or main event. It is the fight people want to see regardless of what else is on the card. This phrase originates from The MMA Hour, first coined by journalist Ariel Helwani
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