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Alpha male and beta male, or simply alpha and beta, are slang terms for men derived from the designation for alpha and beta animals in ethology. The term alpha male is often incorrectly applied to any dominating man, especially bullies. Both terms have been frequently used in the manosphere. The term beta is used as a pejorative self-identifier among members of manosphere communities, particularly incels, who do not believe they are assertive or traditionally masculine, and feel overlooked by women. It is also used to negatively describe other men who are not assertive, particularly with women and generally in life as well.
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