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A "misspelling" of the word "soul" derived from 4chan. Related to the "return to tradition" meme because of its replacing the letter u with v, as was done in written ancient Latin during the time of Rome. Used to describe something with character, depth, realism, complexity, superiority, or any other kind of appealing characteristics in comparison with something else; particularly something that feels mass-produced, artificial, or otherwise tailored for broad popular/mass appeal or usage. Usually (though not always) used ironically or sarcastically.
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