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A very primal and potent form of instinctive behavioral learning. This is innate in humans and animals of all kind (including fish, worms, etc). Classical conditioning forms the reason and basis for all unhealthy addictions and fetishes. In an Orwellian type of situation, one could theoretically take over the world if they could classical condition their citizens (in fact, megacorporations are already doing it right now via advertisements).
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