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Following the great COVID lockdown / office lockout of 2021-22, WedINsday was created by an incredibly handsome Creative Director from Zone, Bristol (UK), as a gnatty little pun to get people into the office midweek. People were going in in dribs and drabs and getting lonely in large rooms of empty desks. As Winston Churchill once said, "It's better to have an office full-ish (given social distancing restrictions) one day a week than nearly empty nearly all the time". More fundly, innit?
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