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Shortened acronym for developer 343 Industries, developers of modern "Halo" from ex-Bungie. The company is known for it's pathetic attempts with the franchise, failing to live up to the Bungie-era Halo games. In addition, the company is known for its poor leadership and its lack of communication to its playerbase, becoming equally as bad as say, EA or Wargaming. The company's relationship to the franchise ever since Bungie gave them the rights to handle it is the equivalent of a dog poacher, keeps hurting the poor dog with no other reason than spite. Synonymous with disappointment.
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