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Indoctrinating a susceptible male to crave an inferior sexual role through pornographic audio, video, images, and literature. The first step is convincing him that he is beta (β) while most of his peers are Alpha (α). Then, by justifying and fetishizing the "Alpha fucks beta bucks" axiom, he is persuaded to understand and embrace his beta status.

α β Dogma

1. αbove, βelow Proper pecking order in human society & natural selection

2. αhead, βehind In board room or bedroom, confident α dominates, insecure β submits

4. α stud, β dud If comparing body, face, penis size, sexual skill / stamina, etc, α winner, β loser

5. α pussy magnet, β pussy repellent - α pheromones make pussy wet to aid in penetration & insemination - β pheromones are pussy desiccants that impede penetration & thicken cervical mucus

6. α gets the thrill, β foots the bill - α gives nothing & gets pleased - β gives everything & gets teased

7. α sticks it, β licks it - α goal to get his dick wet - β goal to give unreciprocated oral sex

8. α breeds, β feeds In reproduction, males seek quantity, females seek quality. Wise women find a witting (or unwitting) beta male provider before or after procreating with an Alpha.

9. α pokes, β strokes Never any reason for α to masturbate or β to penetrate

10. α gets sucked, β gets cucked - women love giving blowjobs if male is α not β - α receives oral, β watches or gives

It's called brainwashing because the above statements are controversial.

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