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To make an apology for something relatively insubstantial, even mostly irrelevant, while simultaneously refusing to acknowledge something more grievous. Bonus points if the apology is insultingly insincere and the apologist demands privacy and respect. Named after Matt Hancock, Secretary of State for Health and Social Care of the UK, who was filmed having an extramarital romantic liaison - kissing and groping - an aide he personally hired. Hancock refused to acknowledge the romantic and sexual element of this interaction and, instead, chose to apologise for "breaching social distancing guidelines." He then asked for privacy for this "personal matter", alluding to the alleged affair sighted, while completely refusing to acknowledge the affair.
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