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Based on the brand Patagonia, a word used to describe their (arguably) overpriced clothing brand that is meant for outdoor activities, and is very useful and effective for such. Although many people still wear it for camping, hiking, and such, it has been largely taken over by people in Finance/Medicine/Computer Science who have recently landed high-paying jobs. Many companies also provide their jackets/vests or other clothing with their logos to their employees. Due to this, it has become a known unwritten uniform to many company's employees.
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