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A sound call used by members of Dollarama-themed Facebook groups, to identify other in-group members whilst shopping at the popular Canadian franchise. Meant to resemble the sound of a crow call, one group member will cry "caw caw" while at Dollarama. To which, a passing by member, upon hearing the call, will then reply with "caw caw." This exchange indicates the presence of fellow group members. ––– The term originated in the late 2010s, from Dollarama-themed Facebook groups. It was popularised during the 2020 Coronavirus pandemic, when membership to these groups increased as a result of Canada-wide lockdown orders.
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