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Your personal brand is your overall image and what the community thinks about you. Every move you make in life has some sort of impact on your brand. Think of it as a stock, it can increase or decrease or stay consistent. Your friends you hang out with most are called your executives. They help make decisions that impact your brand. Keep in mind, every CEO makes decisions about their company without the knowledge of executives or the community. These decisions are known as under the table deals. These do not impact the brand originally, but if they get out they can be terrible for the brand and tank the stock.
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