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The original spelling of the word now commonly spelt as color. Colour is the outdated version that people rejected partly because its pronunciation didn't match the way it looked. The use of a 'u' in the word was understood but it was removed because intelligent folk realised it was completely unnecessary. What's more, if a company needs to have several signs made that additional u will increase the total production cost. American know this because they are more business savy.
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