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In the late 1990s, toy companies were struggling to figure out how to exactly appeal to the budding collector market, but at the same time also still continue to market their toys to children. One of these ways was by sculpting them into dynamic action poses, which would make them look interesting when displayed on a shelf, while still giving them articulation to give them play value to appeal to the children's market. Although many other toy manufacturers were also guilty of this, the name is derived from McFarlane Toys, which was at the forefront of the ill-guided compromise of giving their figures articulation, but sculpting them into such extreme poses that there was only one pose they actually looked good in, and none of the articulation was particularly useful, rendering them little more than glorified statues. Has nothing to do with McDonald's.
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