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Alan Michael Sugar, (born 24 March 1947) is a British business man, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. Having previously sat on the Business Council for Britain and fronted a campaign promoting the benefits of apprenticeships, Lord Sugar was named as the government's Enterprise Champion in 2009, and appointed to the House of Lords as Baron Sugar of Clapton in the London Borough of Hackney. His Networth as of 2021 is £1.2billion which makes him the 123rd richest person in th UK. Lord Sugar donates his fees for his work on The Apprentice to Great Ormond Street Hospital.
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