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A Walmart-Wairua. A discount clone version of Effn Clothing founder/CEO, Wairua Mauri-Oho Takarangi. Wairua is a pioneer when it comes to starting fashion trends especially influencing the demographic of Maori & Pasifika in NZ/Aus. A Wally-Wai is that dude that tries to show awareness or involvement in the newest developments of street fashion/style.. but does it poorly and/or late.
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