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An example of somebody displaying cognitively dissonant behaviour would be a situation where the persons views, values, beliefs etc are contradicted or opposed by one or other persons causing them mental (psychological) stress. At this point a state of cognition is triggered effectively causing them to refute, reject &/or miss-perceive the contradictory views, values or beliefs. It is also used by assholes on the internet who try to sound smarter then they really are, without actually knowing what it means.
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