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Is short for "Stack Don't Lack", and was coined by the Twitter user Big Hugo.

Hugo has made an effort to educate folks on Twitter (and elsewhere), about their ability to easily save money and use "game" to make more money, especially at certain times of year, and he calls it "Stack Season".

"SDL" & "Stack Season" are more than money-saving & money-making schemes. It’s a philosophy-a way of life.

Hugo encourages people to find sobriety, (even if temporarily), so they can stack their first $1,000 (aka a "rack" ). He inspires people to stack $10,000, $100,000, or more.

Hugo often shows a concerned disappointment when people don’t stack, especially if it's Stack Season. Hugo will sometimes "flex", by posting large sums of cash, often bound with orange rubber bands, & he also makes other displays of wealth, like diamond tennis bracelets, or necklaces etc.

Hugo encourages all kinds of healthy life changes--anything that is holding you back--has to stop, because it's causing "lack".

Hugo is known for his eccentric fashion sense--his love of Fine Jewelry--especially gold/diamonds of superb quality, & also an ton of items from the Bathing Ape brand. (Don't forget the pistol and the neck pillow!)

Lastly, big Hugo has an giant following who credit him with increased wealth and conscientiousness of their lives in general. If you search "Stack Season", Hugo's name is the top result.

He is infamous for using a lot of slang in his posts. (See example)

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