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James O'Keefe, founder of media watchdog group Project Veritas (PV), engages in investigative journalism via insider recordings of organisations and companies. The term "O'Keefed" was coined by the Kansas City Star Editorial Board in their article headlined: "Why is Kansas Democrat Barbara Bollier making volunteers sign non-disclosure agreements?" To be O'Keefed is to have your company be secretly recorded by a PV insider, and subsequently exposed by PV itself on their YouTube channel.
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