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1) The name of the effect where someone has an idea for a product that is so outside the box, no one thinks it will work, but it works way better than people thought it would. 2) (On Twitter) When Elon Musk links something or references a website, his followers (eg, the musketeers), will immediately click the link, overwhelming the site's servers and acting as a DDOS, meaning only the first several people to click the link will see the page, and the rest will have to wait for the site to die down.
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