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A maxim in the retail industry wherein a customer is first priority. The sentence is a logical fallacy because it never assumes that a customer can lie, (They do. A lot.) have unrealistic expectations, (They do. A lot.) make ridiculous demands, (They do. A lot.) or even flat-out abuse the staff member in question just because. (They... Well, you get the idea.) As a result, this mindset has led to many, many, MANY instances of customers acting like entitled jackasses because they think it will get them what they want.
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