Skip to main content
Dictionary
Store
Blog
World
Help
Advertise
Chat
System Status
Information Collection Notice
Trademark Concerns
reCAPTCHA Privacy
Terms of Service
reCAPTCHA Terms
Privacy Policy
Accessibility
Report a Bug
Data Request
Contact Us
Security
DMCA
© 1999–2026 Urban Dictionary ®
Mugs
Tees
Hoodies
Pro Customization
Create unique products with your own words and definitions
Preview
Personalize Your Design
Your Word
Your Definition
The Bruh Effect is a natural phenomenon in which ones ironic expressions and actions can evolve into bring unironically performed through enough repetition. The Bruh Effect was originally coined when the coinee began to ironically use the term “Bruh” to make fun of those who unironically use the term popularized by the viral clip known as “Bruh Sound Effect #2” by Jame Benedict. The term itself “bruh” is an absurdly sounding term, thus the mockery. However, during the of the ironic usage, the coinee began to subconsciously and involuntarily integrate the term “bruh” into his ironic everyday vocabulary, hence the term, the Bruh Effect. The term “bruh” is, of course, a common example of the bruh effect, but it isn’t the only one. Recently, on internet forums, on social media, and in popular music, a new example has been made. This example is the use of racial slurs.
Text fits
Save
Cancel