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A person, predominantly born after 1990, who prefer media content created for a vertical display (as opposed to a horisontal one). Smart phones and social media are important elements in every vertical's life, altough mainly relying on apps with a vertical interfaces like Snapchat or Tiktok (and to a much lower degree on non-vertical or semi-vertical apps such as Facebook or Instagram). The vertical rarely uses a TV, and does never shoot horizontal pictures. In addition, a vertical never uses capital letters when writing. The vertical shares many similarities to the zoomer, but is not necessarily fixed to a certain age group. Being a vertical is a behavior and not a generation.
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