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Psychology of finance. Money management meets human psychology. Behavioural finance fills the void where 'efficient market theory', fails to explain a lot of things. Psyfi refers to studying these behaviours, documenting processes and ways to potentially one day automate financial management completely. Put it this way, if we can create A.I to replicate the function and ability of our synapses in the form of deep neural networks, then we could use our knowledge of 'PsyFi' to actually apply this to the stock, property and retail markets. Scienance Behavioural Finance
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