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Mainly UK, especially south-east England. (v) To use information (true or fictional) to provoke, tease or deceive. (v) To invent with the intent of conning. (n)A deceptive or provocative act. A "Wind-up merchant" is somebody who is disposed to wind others up, a habitual liar, or prankster. Origin: from the act of winding a clock or other clockwork device.
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