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Brand New Attitude. Derived from the show Bojack Horseman, where Bojack listens to motivational tapes to get him out of his depressive funk. He tries to adopt a brand new attitude that he can change, get healthier, and have a positive life. Unfortunately his tragic character flaws will not allow him to overcome his severe childhood trauma and appreciate the positive things in his life (fame, health, fortune, friends, independence, family, and love interests). BNA is also the abbreviation of the Nashville International Airport, oddly enough.
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